Metro DC ASTD Podcast

September 1, 2008

Episode 06: Marketing Your Consulting Practice with Tonia Blackwood

Filed under: ASTD Foundation Competency – Business/Management — Tags: — Michelle Moore @ 3:42 pm

Episode 06: Marketing with Tonia BlackwoodTonia Blackwood

Tonia Blackwood
Chief Launcher
BR MarketLaunch LLC
Office: 410.605.0234

F: 866.888.6089

Guest Bio

BRM is a full service marketing firm that specializes in the strategic development, implementation and continued execution of integrated marketing programs and services. We Bring Results by maximizing the skills and talents of your team and blending them with ours to ensure you meet your goals.

Dealing with the “right” firm will allow your organization to maximize efforts and enables you to successfully complete projects on time and under budget.

A seasoned marketing professional, Tonia Blackwood, brings BR MarketLaunch LLC (BRM) over 15 years of experience in all facets of sales and marketing strategy, channel communications, customer service and program management. Tonia is recognized in her industry for her ability to make cutting-edge decisions, build and execute successful marketing programs and lead energetic result-oriented teams. These qualities support her ability to manage all types of business challenges, which includes supporting the marketing needs of start up, turnaround and growth organizations. All while effectively controlling the bottom line and providing value for all concerned.

Before BRM, Tonia served as the Member Engagement Program Manager for CompTIA, the Computing Technology Industry Association. Tonia successfully implemented and managed both the Membership Lifecycle and Member Education Programs for a membership base exceeding 10,000 members. Prior to this role, she served as the Industry Information Manager to the Technology Learning Group where she managed all marketing communications, print media, web content development, and events marketing.

As a prelude to CompTIA, Tonia’s professional contributions at Thomson-Prometric included departmental supervision of marketing communications, corporate communications and events, domestic and international channel communications for over 3,000 partners, and operations management for five international call centers.

Along with her unique blend of skills and leadership style, her natural ability to identify, develop and execute creative marketing solutions for customer service, retention and process management has enabled Tonia to consistently meet high-level business goals and objectives.

Her philanthropic contributions include the Baltimore City Tsunami initiative – BaltimoResponds, Rotary International projects that have benefited YMCA programs, Community Food Ministries, Disabled Veterans and the Catonsville School District. Tonia currently resides in Harford County.

Links and Resources

Download MP3 (34:11, 23.5MB)

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